Enabled Association of Pickleball Players (APP) Events With Fast Payments
454 athletes paid across 11 tournaments with 38 hours of average payment delivery time from onboarding to payment.
How Payment Labs Transformed Payouts For APP
The Association of Pickleball Players (APP) runs the APP Tour, the leading nationally and internationally-televised pro and amateur player tournament series in the USA that offer significant prize funds for pro players. The APP is also leading the international growth of pickleball, America’s fastest growing sport, which has seen consumer interest surging 275% according to Axios. The APP is working to scale to meet the rising demand for competitive pickleball. They needed a fast and compliant solution to pay out event winners from multiple divisions for their monthly events across the U.S.
The APP needs to serve both existing and new players to promote growth, inclusivity, and community as the sport of pickleball strives to reach the goal of being an Olympic sport. Having a quick and seamless payment solution helps support the APP’s goals and commitment to their players. Payment Labs was able to help the APP onboard hundreds of players onto their platform to quickly pay out winners quickly and efficiently. Using the Payment Labs platform, the APP simplified their payout and tax form collection process in order to continue scaling up their events.
The APP needs to serve both existing and new players to promote growth, inclusivity, and community as the sport of pickleball strives to reach the goal of being an Olympic sport. Having a quick and seamless payment solution helps support the APP’s goals and commitment to their players. Payment Labs was able to help the APP onboard hundreds of players onto their platform to quickly pay out winners quickly and efficiently. Using the Payment Labs platform, the APP simplified their payout and tax form collection process in order to continue scaling up their events.
Impact
454
Athletes Paid.
38
Hours Average Delivery.
$1000
Average Payout.
$700k+
Total Prize Payouts.
Benefits
Global Payments
Reporting
Fast Payments
Streamlined Process
"The APP has been growing at warp speed given the rapid growth of pickleball. We needed a platform and partner to help us scale our tournament prize payments and deliver a great payment experience for our players and referees. Payment Labs has been a great partner in enabling our growth and making sure that our tournaments, which take months to plan out, don’t end on a bad note with a bad prize payment experience on the tail-end. Payment Labs’ platform and customer success team is core to our goal of building a digital-first, scalable modern finance organization to support our rapidly-growing business."
TOM WEBB
Director Global Business Operations